BevTec Asia Will Launch in Thailand in 2014
A new exhibition for the brewing and beverage manufacturing industries, BevTec Asia 2014, will be launched by Germany’s Messe Duesseldorf and Asian Exhibition Services in collaboration with the with the Thailand Beer Industry Guild.
The show, scheduled February 2014 at the Bangkok International Trade & Exhibition Center, will take advantage of the growth in Thailand’s alcoholic and non-alcoholic manufacturing sectors.
Thebiennial exhibition will be geared toward international and regional manufacturers and suppliers of machinery, technology and materials for breweries, distilleries and wineries, as well as the soft drinks, fruit juice, mineral water and dairy industries.
Besides Messe Duesseldorf, the organizer of interpack - the world's leading international trade fair for the packaging industry held every 3 years in Düsseldorf, Germany, the Ministry of Industry, the Food Science and Technology Association of Thailand also is supporting the show.
“As Thailand‘s importance as a regional hub for Asia’s food and beverage manufacturing, processing and packaging sectors increases, Bangkok is an ideal location to stage this dedicated trade exhibition which will not only attract trade professionals from Southeast Asia but also from Japan, South Korea, India, Australia and the Middle East,”said Gernot Ringling, managing director of Messe Duesseldorf Asia.
He added, “Acomprehensive marketing and publicity plan, the collaboration with established local industry partners and associations and our strong network of international representatives will ensure that Bevtec Asia 2014 will be a success for the exhibiting companies and visitors from the beverage manufacturing industry.”
Alongside BevTec Asia 2014 will be the Brewing Conference 2014, organized by the Thailand Beer Industry Guild and supported by the research and training institution for the brewing industry, Versuchs und Lehranstalt für Brauerei Berlin.
Thailand already is one the world’s largest exporters of canned fruit juice and concentrates and is poised to expand even further in the future, according to show organizers.
“Investment in production technology is growing at an average rate of 18 percent, with processing equipment accounting for 60 percent of market value,” explained David Aitken, managing director of Asian Exhibition Services (AES).
He added, “With 70 percent of beverage production technology being imported, there is a huge opportunity for international beverage product and equipment manufacturers to develop their market share in Thailand and the region. The free trade markets of ASEAN will provide a gateway for Bevtec Asia exhibitors to expand into the growth markets of Vietnam, Indonesia, the Philippines, Malaysia and the emerging neighboring markets of Cambodia and Burma.”