BizBash Invests $500K in Goodshuffle Pro
Last month, BizBash Media Founder and CEO, David Adler, announced that his company, along with he and his family, have invested more than $500,000 in Goodshuffle Pro, a business operations and intelligence software tool designed for the event rental and production industry.
“After watching the Goodshuffle Pro team iterate and study the industry, they have created a solution that could be the backbone of the inventory, management and marketing control system for what I call the new temporary infrastructure industry,” Adler explained. “In a Pop-Up Events world, with brick and mortar retail declining and event strategies on the rise, the need to be more efficient, nimble and more dynamic is critical for the growth of the industry.”
Adler said he invested in the company after casually mentioning the solution to several clients and getting an incredible reaction and immediate purchases from several legacy organizations that have been challenged to find ways to both support and improve their business processes without having to invent a new customized technology solution themselves.
“(Goodshuffle Pro) enables event vendors to produce more effective experiences and events for the end users,” Adler continued. “If the purpose of technology is to make what was complex trivial, then the highly accomplished Goodshuffle Pro team is positioned to be a solution that anyone who owns a company that deals with inventory needs to investigate.”
He added, “The solution is a game changer for legacy businesses as well as third-party planners who want to unlock the value of the rentals that they customize and reuse for clients.”
Goodshuffle has been building event technology for almost four years and launched Goodshuffle Pro late last year. The company currently works with clients across the U.S. and Canada and are anticipating further rapid growth as it continues to reach a wider audience.
“The response to the power of the product has been unbelievably positive, so we’re very excited to reach and help more event professionals through BizBash’s extensive event industry network,” said Andrew Garcia, co-founder of Goodshuffle.
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