Boston Convention & Exhibition Center Launches Geolocation Tool
May 3, 2015
The Boston Convention & Exhibition Center recently launched its new digital navigation system called ActivLocator. It’s a geolocation tool developed by Sherpa Solutions that allows attendees to use turn-by-turn navigation to find their way to a meeting room, exhibit hall and even specific exhibit booths from anywhere in the facility.
Attendees use a mobile app to access the tool, and once downloaded, the app doesn’t need a cellular or internet connection.
“It will be a tremendous value-add for our customers, because we will be able to map their entire show floors, booth by booth, and customize information such as shuttle drop-off and pickup locations,” said Steve Snyder, CIO and CTO at Massachusetts Convention Center Authorities.
The system will rely on 270 Bluetooth low-energy beacon transmitters to be installed throughout the center that will be accurate to within six feet of where the user is standing — more accurate than a standard car GPS.
The MCCA’s venue-wide indoor navigation system is the first of its kind to be used by a convention center. The MCCA that owns and operates the Boston Convention & Exhibitor Center and the Hynes Convention Center has been ahead of the curve in the convention industry with technology ever since it first offered free and reliable Wi-Fi in every area of its facilities.
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