Business Journals Inc. Launches EDIT for Premium Women's Wear Market
Business Journals Fashion Group will launch a new show to add to its fashion retail portfolio, EDIT, which will be focused on the premium Women’s Wear Market.
The new show will be helmed by Show Director Alexandra d’Archangelo and Branding/Merchandising Manager Jennifer Park, who met at Canada’s top fashion school, Ryerson University.
Their collective experience includes being buyers, designers, fashion show producers, tradeshow organizers, bloggers, marketers, merchandisers and retailers across Canada, the U.S. and in France.
"EDIT will fill the need in New York for a focused February/September women's show that addresses the premium contemporary market; presenting apparel, accessories and some shoes by recognized and emerging designers,” d’Archangelo said.
The idea of EDIT, set to launch in February at the Jacob K. Javits Convention Center of New York, is that the product at the show will be an “edited presentation of emerging trends and directional product, to create a market experience that far surpasses the status quo,” according to show organizers.
Edit’s services will include concierge assistance, look books and an impeccably staged show floor, rich with amenities − catering to contemporary and luxury retailers placing high value on service, trend resources and fresh perspectives, they added.
Besides a carefully vetted showfloor, admission to the show also will be by invitation only.
Select department store buyers and vetted specialty stores will be recruited through a targeted, multi-channel marketing campaign, including content-rich trend e-mails, delivered look books and personal phone calls from Edit’s retail development team.
Any last-minute admissions will be reviewed by an onsite concierge before being permitted to enter the showfloor.
Business Journals Fashion Group has several fashion retail shows, including AccessoriestheShow, Moda, Stitch and fame.