Craft & Hobby Association, GLM's National Stationery Show Form Strategic Partnership
Just a few months after George Little Management announced it would launch the Creative & Lifestyle Arts (C&LA) aimed at attracting crafters to an East Coast event alongside the National Stationery Show, now the Craft & Hobby Association also has signed on to the three-day event.
The collaboration will take the form of collocated education and events that capitalizes on the strengths of each entity, according to GLM officials.
“CHA is constantly seeking new ways to help members and the marketplace as a whole to enhance their businesses,” said Andrej Suskavcevic, CHA president & CEO.
He added, “This new partnership with GLM and the National Stationery Show is yet another venture that will provide opportunity for growth and professional development.”
CHA will introduce a “Creative Conference” for the approximate 16,000 attendees that will run concurrently with the National Stationery Show and the Creative & Lifestyle Arts (C&LA) May 19-22 at the Jacob K. Javits Convention Center of New York.
In addition, the National Stationery Show and GLM will bring a stationery and lifestyle products event to the CHA Conference & Trade Show Jan. 11-15, 2014, in Anaheim.
“A partnership between the National Stationery Show and the Craft & Hobby Association is a natural marriage given the retail and product synergies in both industry communities,” said Patti Stracher, GLM vice president.
She added, “We anticipate growing the business and relationship-building opportunities on both coasts through this collaboration, beginning with expanded educational content and product offerings for retailers across the country.”
The Craft & Hobby Association is an international not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of craft products worldwide.
Now in its 67th year, the National Stationery Show is billed as the nation’s leading marketplace for social stationery and related lifestyle products, featuring 800 exhibitors and drawing some 11,000 attendees from around the world.
Launching in 2013 alongside the NSS, Creative & Lifestyle Arts will serve the East Coast’s $18 billion art, crafting and creative hobby marketplace, featuring a broad range of innovative crafting and paper art supplies; embellishments; art materials; design tools; DIY kits for home decor, party, holiday and card making; along with supplies for floral, glass, woodworking, jewelry making, needlecrafts and scrapbooking.