Diversified Communications Acquires Australia-based Luxperience

October 8, 2017

Diversified Communications has acquired Luxperience, Australia’s only event dedicated exclusively to the business of luxury travel.

“As a premium invitation-only hosted buyer model that features awards and networking opportunities, Luxperience is in a great position to understand and continue to service the needs of this growing community,” said General Manager of Diversified Communications Australia David Longman.

Luxperience extends Diversified Communications’ travel and transportation portfolio to Australia, complementing their British Tourism & Travel brand. This is the second acquisition in Australia for Diversified in 2017.

In June the company acquired Naturally Good Expo to align with Diversified Communications Australia’s Fine Food, FoodPro and FoodTech brands as well as expand their global Natural & Organic Products trade show portfolio.

“We are looking for opportunities such as this that allow us to invest in a variety of business-to-business event models and broaden our portfolios in key markets and regions,” said Theodore Wirth, president and CEO of Diversified Communications.

He added, “We are very pleased to be acquiring Luxperience from such a talented entrepreneur as Helen Logas, who has developed a strong brand and a successful trade event since its inception in 2012. We are also very pleased to welcome her expert staff to Diversified Communications Australia.”

Diversified Communications continues to expand their event portfolio, through acquisitions and partnerships with entrepreneurs and established media producers.

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From apps to chatbots to completely redesigned meeting spaces, technology is revolutionizing how events are planned, executed and experienced. It’s now at the core of most successful events and, ultimately, is instrumental in helping attendees forge meaningful connections and gain insight. The opportunities to create truly impactful experiences will only increase with the rise of “all-in-one” tech tools and the introduction of 5G internet.