dmg :: events Adds New U.S. Division, Names Michael Green President
Based in the U.K., with shows around the world, dmg :: events has decided to expand its footprint with a new division in the United States, naming industry veteran Michael Green president to run it.
The new division will be a part of dmg :: events’ existing sector and geography groups of Energy, Digital Marketing and the Middle East.
The group, called dmg :: events USA, will be headquartered in Dallas and will be responsible for dmg :: events’ U.S.-based Digital Marketing businesses – ad:tech, iMedia Summits, iMedia Connection, Digital Collective and CMO Collective (23 events currently) – and will serve as a platform for launching and acquiring events in targeted, fast-growing U.S. markets, according to company officials.
“We are excited to have Michael as part of the dmg :: events team and look forward to his leadership of dmg :: events USA,” said Galen Poss, COO, dmg :: events.
He added, “His track record speaks for itself – he has been remarkably successful throughout his career.”
Besides being co-founder of Hanley Wood Exhbitions, Green also was executive vice president of the companyand helped lead it into to parent company Hanley Wood's most successful business unit by 2005.
In addition, Green was integral in the sale of HWE in 2005, one of the 10 largest business-to-business media transactions at that time.
“I am pleased to have found an excellent fit with the newly formed dmg :: events USA,” Green said. “I look forward to expanding the current Digital Marketing businesses as well as developing future products for dmg :: events USA. The vision of the company is to strengthen the U.S. events portfolio – we are building a dynamic team to make that happen.”
Prior to HWE, Green was senior vice president of U.S. Exhibitions, Miller Freeman, where he was responsible for corporate management of 100-plus U.S. events.
He started his career co-founding Precision Planning & Sales, an exhibitions management company that produced 20 industry events annually.
“We have high expectations for future expansion of the dmg :: events presence in the U.S. and, under Michaels’s direction, dmg :: events USA will immediately enter into an aggressive growth mode, seeking launches and acquisitions of events within and outside the digital marketing sector,” Poss said.
dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust and produces 80 events in 25 countries, including North America, the Middle East, Australia, North Africa, Europe and Asia.