Event App SummitSync Makes Meeting Onsite a Breeze

February 16, 2016

It isn’t always easy to meet all the ‘right’ people at an event, but a new event app, SummitSync, takes some of the struggle out of networking onsite.

The app combines a fun, easy-to-use social networking and discovery frontend with enterprise-class features for data capture and CRM integration on the backend.

A user sign-ups by using their LinkedIn credentials, selects the conference they are attending and swipes right (interested) or left (not interested) when event attendees appear. 

This upfront filtering system and inherent double-blinded opt-in nature of the app, makes it an easier process to connect with only those interested in meeting as well.

When a mutual connection is made, in-app messaging, as well as access to the user’s email, calendaring tools and CRM systems are readily available.

“Business opportunities are unlocked when people convene around similar purposes and are able to make meaningful connections,” said John Corrigan, CEO and Co-Founder of SummitSync. 

He added, “The SummitSync app lets you extract more value from your events by streamlining the meeting process – making it efficient and fun.  By combining the social properties employees crave with the backend functionality and accountability enterprises demand, SummitSync is changing the way attendees engage, nurture and quantify business opportunities at events.  It’s where connections are made and business opportunities happen.”

SummitSync is a single download for all events that offers post-event reporting, relationship management and the upfront data and analysis needed to do business effectively. 

The app also fully integrates with Salesforce.com or the enterprise CRM system of choice so that contacts can be captured automatically and relationships managed efficiently.

Post-event reporting is made simple and performance analytics help gauge ROI, determine future commitments and decide on resource allocation. 

Moreover, a patent-pending predictive matching algorithm calculates the likelihood of a business relationship being formed between potential connections. 

“SummitSync is key to improving the value of industry events for our organization,” said Kayne Grau, CEO of DRIVIN. 

He added. “We send a significant number of employees to events each year and have a booth presence at conferences and tradeshows, but it’s still difficult to measure the effectiveness of our employees’ interactions and business connections made at these events. SummitSync gives us the intelligence needed to be successful at the individual employee and company level by analyzing which events and connections produce the greatest returns for our business.”

SummitSync is for corporate executives responsible for overseeing and justifying the participation and performance of employees at events, as well as marketing professionals and managers responsible for event budget, success and meeting business goals.

Event production companies have also seen the value in SummitSync as a means of promoting their events, creating a positive attendee experience and offering additional sponsorship opportunities for exhibitors, according to SummitSync officials.

“We produce more than 200 events annually for the commercial real estate industry, that’s roughly a new event every 2-4 weeks,” said Christopher Wainwright, event producer and director at Bisnow. “We’ve created a brand reputation that’s all about breaking the B2B mold by making the events we produce entertaining, informative and fun. SummitSync fits our vision and lets us pass along the same enthusiasm to our customers who want more value from the events they attend and are looking for a fresh approach to event networking, promotion and sponsorship.”

To date, SummitSync has signed on 15 major events and conferences with more than 5,000 users.  The app is available for download in the App Store or on Google Play.

Add new comment

Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.