EXPOCAD by A.C.T. Acquires Advantage Media, Launches EXPOSNaP

March 8, 2016

During the EXHIBITORLive! 2016 show in Las Vegas, EXPOCAD by A.C.T. announced it had acquired Advantage Media, a custom publishing, consulting, advertising and sponsorship sales company.

The acquisition will couple EXPOCAD’s leading-edge products with the sales and marketing experience of Advantage Media to create a new class of products and services business unit known as EXPOSNaP.

The EXPOSNaP team will work with show organizers and exhibitors to increase visibility utilizing marketing opportunities available in the EXPOCAD® suite of online responsive design products.

The burden show organizers experience to help exhibitors help themselves is off loaded to the EXPOSNaP team, allowing show management to focus on exhibition floor space sales, while eliminating time constraints and need for more manpower.

The EXPOSNaP team will be devoted to exhibitor & sponsorship marketing opportunities and will increase overall revenue. "

EXPOCAD’s continued global growth will be intensified by this acquisition" said Rich Stone, CEO of ACT/EXPOCAD.

He added, "We will leverage the over 10 years’ experience of Advantage Media by providing our customers with a dedicated, talented and established source for sales and marketing services. Advantage Media is the right fit for us in terms of expertise and corporate culture. We needed an organization that knows how to talk to exhibitors and be a proper extension of the show organizer’s team. We are looking forward to working together and delivering advanced value to our customers.”

Advantage Media will become an EXPOCAD® by A.C.T. Inc. business unit operating in Roswell, GA, a suburb of Atlanta. All current and ongoing contracts and efforts will be unaffected and supported through EXPOCAD® by A.C.T. Inc.

"Given our close partnership, we have seen firsthand the many benefits our relationship with EXPOCAD® brings. As the world's leading provider of exhibition software and proven technology leader, we look forward to the many opportunities ahead," said Jim Bauschka, founder/vice president of sales, Advantage Media LLC. "

He added, “We believe that as part of the EXPOCAD team, we will be developing more innovative marketing programs and services. Together we expect to drive significantly higher valued opportunities for our customers around the world. We look forward to a smooth transition with a turnkey solution already in place." 

Add new comment

Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.