Facebook Insight Tools to Help You Fine Tune Your Promotion Plan

November 24, 2013

Do you use Facebook Insights to measure the increase in your social media reach and engagement? There is an abundance of information and analyses that can be gathered from Facebook Insights.  At a high level you can see how your Page Likes, Post Reach, and Engagement are performing week over week.  Then you can drill down further under each of these umbrellas to analyze what types of posts generate the most activity, by whom, and when. Today, I’d like to highlight two tools that may get overlooked and are really useful. 

These two pieces of data can be found under the ‘Posts’ section of Facebook Insights.

The first graph can tell you when your fans are online.  You can scroll over the graph to the time of day the highest number of fans are logged onto Facebook, as well as, how this varies for each day of the week. 

This information can be very powerful when planning what time and day to post significant news, contests, and any promoted posts.  This data takes the guesswork out of your post planning.

Secondly, scroll down a little further on this page and you will see a list of your top posts.  Here you can sort by Date, Type, Targeting, Reach, and Engagement. Sort by Reach or Engagement and you can quickly see what type of post (photos, links, shares, or text posts) receives the highest activity.  This can help to guide you in what your audience likes to see and what they will react to. You can also easily choose to “Boost” a post or pay to promote a specific post from this screen. This is beneficial if you have a post that you were hoping would get more engagement or on the flip side you have a post that performed particularly well and you want to get the most mileage out of it as possible.

Take some time to look around the other insights offered.  There are many key data points that can help you to shape your Facebook promotion plan and reduce the guesswork of Facebook marketing.

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