Facebook Insight Tools to Help You Fine Tune Your Promotion Plan
November 24, 2013
Do you use Facebook Insights to measure the increase in your social media reach and engagement? There is an abundance of information and analyses that can be gathered from Facebook Insights. At a high level you can see how your Page Likes, Post Reach, and Engagement are performing week over week. Then you can drill down further under each of these umbrellas to analyze what types of posts generate the most activity, by whom, and when. Today, I’d like to highlight two tools that may get overlooked and are really useful.
These two pieces of data can be found under the ‘Posts’ section of Facebook Insights.
The first graph can tell you when your fans are online. You can scroll over the graph to the time of day the highest number of fans are logged onto Facebook, as well as, how this varies for each day of the week.
This information can be very powerful when planning what time and day to post significant news, contests, and any promoted posts. This data takes the guesswork out of your post planning.
Secondly, scroll down a little further on this page and you will see a list of your top posts. Here you can sort by Date, Type, Targeting, Reach, and Engagement. Sort by Reach or Engagement and you can quickly see what type of post (photos, links, shares, or text posts) receives the highest activity. This can help to guide you in what your audience likes to see and what they will react to. You can also easily choose to “Boost” a post or pay to promote a specific post from this screen. This is beneficial if you have a post that you were hoping would get more engagement or on the flip side you have a post that performed particularly well and you want to get the most mileage out of it as possible.
Take some time to look around the other insights offered. There are many key data points that can help you to shape your Facebook promotion plan and reduce the guesswork of Facebook marketing.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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