Five Must Have Elements on Your Event’s Home Page

September 1, 2013

Based on our experience at a2z and the requests from our clients and end users, we have found that the following five items enhance the user experience when using any event website.

  1. Social media icons

Including social media links on your home page allows your fans and users to spread the word about the event.  This link to the user also allows show management to continue the conversation with the user. The National Association of Elementary School Principles showcases their social media links nicely.

  1. Video

The use of video on your homepage allows you to condense important and informative information into a small space and it increases the engagement between you and the user. Early on in the show cycle the video may show highlights from last year’s event, like Natural Products Expo West has done. And as you get closer to the show your video may showcase special events, exhibitor and attendee tools, and speakers.

  1. Contact info

Placing your contact info on the home page is imperative to decreasing or eliminating frustration for the user. If they are looking for your contact information then their needs are already not being met by the website. Make it easy for them to reach you and get what they need.  AAPEX places their contact information clearly in the footer of the page.

  1. Key action item

There is always plenty to tell attendees and exhibitors, but adding all to the home page can be overwhelming and ineffective.  Choose one key action item, which can be changed often, that is given top placement on your website. ‘Register Now’ is often the most important action item in the latter end of the show cycle. AAPEX and Natural Products Expo West make this clear.

  1. Testimonial

Build trust with your users by including a testimonial from an exhibitor, attendee or partner. The success of others is very powerful in motivating others.

 

 

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact