Food Marketing Institute, United Fresh Produce Association Collocate Shows Again in 2014

October 22, 2012

The Food Marketing Institute and United Fresh Produce Association decided this year’s collocation in Dallas went so well they will team up again on their respective shows June 10-13, 2014, at Chicago’s McCormick Place.

"Consumers consistently point to the importance of the produce section as a compelling reason in selecting their primary store, so FMI members - in recognition of the eminence of the fresh category - are delighted we are again partnering with United Fresh as we bring FMI2014 back to Chicago," said Leslie G. Sarasin, president and CEO of FMI.

She added, "The focus on fresh is a return to our food retail roots that is especially appropriate in the year our show stages a return to one of the most renowned food towns."

The combined event will bring together the retail and fresh produce industries and highlight the shared interest in providing high quality, fresh selections to consumers, according to show organizers.

The show will offer retail and produce executives the opportunity to connect with customers and industry counterparts.

“We’re excited to once again collocate with FMI for United Fresh 2014 in Chicago,” said Tom Stenzel, United Fresh President and CEO.

He added, “The collocation of the United and FMI shows is a perfect setting for produce and retail executives to explore the flavors, variety, innovation and sales growth opportunities available in fresh produce.”

The reunion of FMI and United Fresh follows the 2012 collocation in Dallas, which attracted more than 14,000 attendees and featured 2,800 exhibits covering 1 million square feet.

FMI’s membersoperate more than 25,000 retail food stores and almost 22,000 pharmacies that include multistore chains, regional firms and independent operators.

The United Fresh Produce Association serves companies in the fresh and fresh-cut produce industry, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. 

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