Freeman Unveils Upgraded PLANTOUR Web-based Planning Tool

November 17, 2013

Freeman recently upgraded PLANTOUR, its popular web-based tool that is designed to simplify the event planning process and enhance the marketing of on-site sponsorship opportunities.

The new tool is part of the Freeman Technology Suite, Freeman’s integrated platform of tools, and is free to Freeman customers.

PLANTOUR addresses the need for exhibitors, show organizers, event planners and meeting managers to more efficiently scout for an event venue, view floor plans or plan for available sponsorship opportunities without ever having to leave their desks, according to company officials.

In addition to a new look and feel, PLANTOUR includes a new, responsive Web design that improves the visual experience on all devices including tablets, PC's and smart phones, allowing users to identify and better showcase sponsorship opportunities to potential customers anywhere, any time.

The new enhancements also allow customers to design and configure sponsorship opportunities including type, locations, price and availability, in real time.

“By creating a more intuitive planning tool, we can enable show organizers to maximize the number of sponsorship opportunities available to their exhibitors and ultimately grow revenue,” said William Collins, vice president of Product Development at Freeman.

He added, “We recognize that we must continue to make investments in our technology solutions to meet the needs of our customers, becoming a true extension of their marketing teams.”

The enhancements to PLANTOUR include updated photography, improved navigation, a catalog of site-specific images and contact information and a new dynamic search feature that also simplifies the process of finding site-specific information.

Freeman currently showcases more than 65 hotel and conference center venues throughout the United States, and with the continued investment in technology, will add a significant number of new venues in 2014.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact