Georgia World Congress Center Gets Ready to Grow

August 14, 2018

The Georgia World Congress Center is about to get even larger. Late last month, the downtown Atlanta facility officially broke ground on a $55 million expansion project, the venue’s first major expansion since 2002. 

As a component of the Georgia World Congress Center Authority’s 2020 Vision strategic plan, the project features a new 100,000 square-foot exhibit hall that will join the GWCC’s B and C Buildings, creating more than 1 million sq. ft. of contiguous exhibition space.

Expected to be completed by the end of 2019, this new fixed “gateway” will enable the downtown Atlanta facility to compete for the industry’s most in-demand trade shows, conventions and exhibitions while offering its largest annual shows the room to grow as their business expands, according to GWCCA officials.

“Georgia’s preeminence on the national and international stage is the result of solid economic growth and increased tourism made possible by fixtures such as the Georgia World Congress Center,” said Georgia Governor Nathan Deal. 

He continued, “As host to premier conventions, festivals, sporting events and trade shows, GWCC serves as the first impression for industry leaders interested in exploring all that Georgia has to offer. By expanding this welcoming center of opportunity, we are reaffirming our commitment to delivering world-class experiences for job creators and visitors, while laying a strong foundation for a more prosperous Georgia.”

Opened in 1976 as a single building, the sprawling 3.9 million sq. ft. GWCC has undergone four previous major expansion phases and now boasts 1.4 million sq. ft. of meeting and convention space divided between three main buildings. 

Known as the fourth largest convention center in the U.S., the facility includes 12 exhibit halls, more than 100 meeting rooms, two ballrooms, three fixed-seat auditoriums and two grand landscaped plazas.

The GWCC’s last extensive expansion came in 2002 with the completion of Building C, which features four exhibit halls, 23 meeting rooms, two auditoriums and the Georgia Ballroom and Galleria.

The Georgia General Assembly approved general obligation bond funding for the new exhibit space, which is estimated to have a potential economic impact of $632 million, according to GWCCA officials.

“The addition of this new contiguous exhibition facility will be a catalyst for the next level of growth,” said William Pate, president and CEO of the Atlanta Convention & Visitors Bureau. 

He added, “We are one of only five convention centers in the country offering one million square feet of contiguous exhibit space and when combined with our impressive suite of venues, Atlanta is well positioned for the future.” 

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on TwitterFacebookLinkedIn Instagram!

Add new comment

Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.