Get the Most Out of Your Mobile App!

March 17, 2013

Your event mobile app is up and running, and looks fabulous.  Now, the next big thing on your to-do list is how to spread the word about its availability and features. Here are some ideas with examples to help you build an online marketing plan to promote it amongst your event participants:

  1. Web site: Add it to the front page of your website; include links or QR Codes that link directly to the app store for downloading.
    Example: Semicon West
  2. Press Release: Write a press release that will catch the attention of the media representatives who will be attending your event. Ideally they will use the app and then write an article about their positive experience.
    Example: WPPI
  3. Email: Send an email to all registrants – attendees, exhibitors, partners, media, staff – announcing the availability of the app, its features, and where to download it. Send a second email just before the event begins to capture the most registrants. Our research has shown a significant increase in downloads on the days that emails were sent.
    Example: Metalcon
  4. Newsletters: Include the announcement in every issue of your regular newsletters and/or e-newsletters leading up to the event. Be sure to include share links for Facebook, Twitter, LinkedIn and Email so that the reader can easily pass the information on to their colleagues.
    Example: AAPEX Show
  5. Social Media: Facebook, Twitter, Instagram, Pinterest are great sites for promoting your mobile app. People across the globe spend most of their online time connecting with their friends and colleagues on social media sites using mobile devices, so it’s very important to ensure the visibility of your app on these channels.
    Example: ISA Sign Expo

The more times your target sees a message about the mobile app the greater your chances are that they will download the app.

Therefore, the more communications they receive about it the greater your chances are that they will be on their mobile device when reading about the app.

Have you implemented a successful marketing plan to promote your event app recently? If yes, we would love to hear from you what worked and what didn’t!


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