Get the Most Out of Your Mobile App!

March 17, 2013

Your event mobile app is up and running, and looks fabulous.  Now, the next big thing on your to-do list is how to spread the word about its availability and features. Here are some ideas with examples to help you build an online marketing plan to promote it amongst your event participants:

  1. Web site: Add it to the front page of your website; include links or QR Codes that link directly to the app store for downloading.
    Example: Semicon West
  2. Press Release: Write a press release that will catch the attention of the media representatives who will be attending your event. Ideally they will use the app and then write an article about their positive experience.
    Example: WPPI
  3. Email: Send an email to all registrants – attendees, exhibitors, partners, media, staff – announcing the availability of the app, its features, and where to download it. Send a second email just before the event begins to capture the most registrants. Our research has shown a significant increase in downloads on the days that emails were sent.
    Example: Metalcon
  4. Newsletters: Include the announcement in every issue of your regular newsletters and/or e-newsletters leading up to the event. Be sure to include share links for Facebook, Twitter, LinkedIn and Email so that the reader can easily pass the information on to their colleagues.
    Example: AAPEX Show
  5. Social Media: Facebook, Twitter, Instagram, Pinterest are great sites for promoting your mobile app. People across the globe spend most of their online time connecting with their friends and colleagues on social media sites using mobile devices, so it’s very important to ensure the visibility of your app on these channels.
    Example: ISA Sign Expo

The more times your target sees a message about the mobile app the greater your chances are that they will download the app.

Therefore, the more communications they receive about it the greater your chances are that they will be on their mobile device when reading about the app.

Have you implemented a successful marketing plan to promote your event app recently? If yes, we would love to hear from you what worked and what didn’t!

 

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact