GLM Postpones LAUNCH LA Show in its Second Year

May 13, 2013

George Little Management has decided to postpone the second running of its LAUNCH LA show that debuted last year in Santa Monica, Calif.

The show was scheduled to be held July 16-17 at Santa Monica Airport’s Barker Hangar.

"We have decided to put the LAUNCH project on hold,” said Roy Turner, senior vice president of GLM shows.

He added, “Based on the reviews we received after the first LAUNCH last year, showcasing emerging California lifestyle brands is important.We will continue to evaluate the best way to highlight these brands in a venue that maximizes all the resources that GLM brings to the table."

Last year’s show attracted approximately 75 exhibitors with a mix of surf, street/lifestyle and boutique retailers.

A similar event, Reed Exhibition’s AGENDA Show, is on tap July 25-26 in Long Beach, Calif.

In other GLM news, The Boardroom - a surf-oriented consumer event - was meant to run alongside the US Open in Surfing in July in Huntington Beach and was rescheduled and moved to the Orange County Fair Grounds in Costa Mesa, Calif., Oct. 5-6.

The main sticking point between IMG Worldwide, the US Open of Surfing owner, and GLM was there could be no admission charged for The Boardroom event if it was collocated with the surfing event.



“GLM’s involvement with the US Open of Surfing had always been predicated on our ability to filter and control attendance at our own event through admissions,” says GLM CEO Charles McCurdy.

He added. “Our ability to manage consumer access at the gate ensures that we can regulate, filter and ensure quality at a venue that last year drew more than 700,000 participants.”

The Boardroom will debut for the first time in September at Surf Expo in Orlando.

"One of the most exciting opportunities offered by our GLM partnership is the ability to take The Boardroom to a variety of different regions with a strong surf culture, and Florida fits that bill perfectly," said Scott Bass, founder of The Boardroom.

The announcement marks the first time in Surf Expo's 37-year history where consumers will be permitted to attend part of the Surf Expo show.

"For years we've had to turn away dedicated surfers and boardsports enthusiasts who are dying to attend Surf Expo and experience the companies it serves," Turner said.

He added, "Now, there's finally an event for them - and an easy, effective way for Surf Expo exhibitors to interact with thousands of passionate and knowledgeable end users celebrating the sport we love."

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