Global Sources’ China Sourcing Fairs First-time Show in Brazil Sells Out

July 22, 2012

Global Sources’ first-ever China Sourcing Fair to be held in Sao Paulo, Brazil, already has sold out, according to show organizers.


The shows will feature more than 500 supplier booths from Greater China and India and are managed by Milton Exhibits under license from Global Sources.

The events will be held Aug. 14-16 at the Imigrantes Exhibition Center in Sao Paulo.


The collocated shows will cover electronics, gifts & premiums, garments & textiles and hardware & building materials mainly from quality Greater China suppliers.


The shows also will include a selection of products from India manufacturers at the collocated India Sourcing Fair.

The inaugural China Sourcing Fairs in Sao Paulo are set to be the largest China-products exhibitions ever to be held in Brazil, with buyers attending from Brazil as well as surrounding countries.


The early sell out demonstrates the importance of the burgeoning Brazil market especially to mainland China suppliers, as China stands out as Brazil's largest trading partner.

"Brazil has proven itself a critical trading partner to China as evidenced by the booming growth rate of 30 percent year-on-year in exports from mainland China in 2011," said Tommy Wong, president of Global Sources Exhibitions.


He added, "Moreover, mainland China is Brazil's largest trading partner. This further supports the Chinese government's implementation of their 'going out' strategy - an export-focused policy in key emerging markets that supports growing demand for reliable and competitive China products."

Strong government support from China and India is apparent by the attendance of group pavilions from Guangdong, Hebei, Hunan and Tianjin, the Hong Kong Exporters' Association, Federation of Indian Export Organisations and well-known electronic brands TCL, Desay and Foryou Group.


The Brazil China Sourcing Fairs are the most recent additions to the series of Fairs held in the up-and-coming markets of Dubai, Mumbai, Johannesburg, and Miami, which serves Latin America.

The events are supported by the Brazil-China Chamber, which will arrange trade matching sessions for buyers and exhibitors in addition to sending liaisons to the Fairs.

In anticipation of the upcoming events, Uta Schwietzer, director of Brazil-China Chamber, said, "The CCIBC is very excited about China Sourcing Fairs particularly since the events' announcement last October. Brazil has risen from the seventh to the sixth largest economy in the world. Brazil's strong rate of growth has clearly become a major factor to suppliers and investors seeking sound trading partnerships to bolster their portfolio against those economies struggling through the global economic recovery."

Brazil has emerged as one of the fastest growing emerging markets in the world and currently maintains the highest growth rate among South American countries.


In 2011, Brazil outstripped the U.K. with a GDP of nearly $2.5 trillion, placing it as the sixth largest economy in the world.


Brazil's growing middle class composes about half of the country's population and garners an aggregate purchasing power of nearly $1 trillion.

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