GoExhibit! Lead Capture Unveils New Updates 

May 1, 2019

Dallas-based sales and marketing tech provider Lead Liasion has released a host of updates to its B2B event lead capture and management software, GoExhibit!, designed to capture hot leads on-site at trade shows, seminars and conferences.

Developed in response to an uptick in users and user requests, the updates include:  

Enhanced customization: Users can now change the app’s color, insert their logo and custom content sections for embedded content including maps and videos. When event managers give their reps access to the mobile lead-capture app, they can customize the invitation. Users can send those invitations by email and/or text message simultaneously.

Capture portal: This new feature holds incomplete or erroneous lead capture submissions, which can be accessed by users during or after an event to edit invalid submissions.

Support for NFC badges and automatic post-show reconciliation: This method can be used when lead retrieval providers do not offer a developer’s kit for integration. With these enhancements, GoExhibit! now supports nearly every method of lead capture. If exhibitors are able to access a list of attendees, they can now import and merge that information with the data captured by their sales teams.

Voice memos and voice-to-text capabilities: This new feature enables trade show booth reps to spend more time having conversations with potential clients and less time writing on notepads or typing notes into mobile devices.

“Remembering all of those important little details after a conversation is an issue that booth representatives often face,” said Ryan Schefke, customer success manager at Lead Liaison. “We wanted to create something that allowed them to move onto the next opportunity as quickly as possible while still collecting enough information to form meaningful relationships post-show.”

Support for Dymo badge printing: Users with a GoExhibit! – Run Your Own Event license now have the option of printing multiple badges at one time with Avery labels, or one-at-a-time with a Dymo printer. Meanwhile, the new Self-Service Badge Printing feature allows event attendees to register or check-in at the front desk and print their own badges at the same time.

With 41 percent of marketers considering events as their top lead generation channel, it made sense for Lead Liaison to debut GoExhibit almost two years ago as another top-of-funnel software that not only complements its suite of marketing tools but also hooks directly into the company’s automation capabilities, according to Jennifer Worsham, director of marketing for Lead Liaison.

“A lot of our success in building GoExhibit! to be a preferred solution for enterprises is due to the fact that we already had such a steady foundation in marketing and sales software – that’s the language we speak,” Worsham explained.

As an exhibiting company that participates in trade shows throughout the globe, TOMRA Sorting has been using GoExhibit since its launch, including the tool’s GoCapture app to grab leads from both badges and business cards. Those leads are automatically synchronized with the company’s CRM tool.

“No more paper leads to be entered by hand [and] no more waiting for an Excel spreadsheet of your leads to arrive,” said Kathleen Chance, sales and marketing support manager for TOMRA Sorting.

She continued, “If you’re looking for a lead processing tool that will provide you with the ability to capture exactly the information you want and need; a lead management loop that will reduce your lead processing time; and a tool that will talk directly to your existing CRM tool or marketing automation platform, GoExhibit will be a huge asset to your sales and marketing organization.”

To read a full recap of the GoExhibit! updates, go here.

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact