HANNOVER MESSE USA, the newly branded North American industrial technology trade shows collocated at IMTS 2018, will feature 130,000 square feet of exhibition space and special display areas.

This marks a 44 percent increase, compared with the collocated shows’ total floor space at IMTS 2016.

For the first time since the collocated shows launched at IMTS 2012, the exhibition space and three special display areas will be located on two floors of the East Building at McCormick Place.

HANNOVER MESSE USA is organized and managed by Hannover Fairs USA (HFUSA), the U.S. subsidiary of Deutsche Messe, organizer of HANNOVER MESSE - the world’s leading trade show for industrial technology.

During IMTS 2018, HANNOVER MESSE USA’s Integrated Automation, Motion & Drives USA (IAMD USA), North America’s leading trade show for Integrated Automation, Industrial IT, Power Transmission and Control, will cover more exhibition space than ever before.

 Located alongside IAMD USA will be the Fluid Power special display area.

The other three HANNOVER MESSE USA co-located trade shows - ComVac USA, Industrial Supply USA and Surface Technology USA – will take place alongside the event’s Digital Factory and Industrial Energy Systems special display areas.

 “As we have done since launching the industrial technology shows at IMTS 2012, HANNOVER MESSE USA’s trade shows will leverage the power of the HANNOVER MESSE brand by demonstrating the full range of Industry 4.0 and Industrial Internet of Things (IIoT) solutions during IMTS 2018,” said Larry Turner, President & CEO of HFUSA.

He added, “We also expect to extend the overall scope and global nature of the co-located shows this year by highlighting more exhibitors from around the world in our international pavilions, including China, Germany, Italy, Korea and Taiwan,” added Turner.

Leading the HANNOVER MESSE USA 2018 management team is Chicago-based Adrienne Zepeda, show manager of North American Industrial Technology Events at HFUSA, and Raymond Bianchi, vice president of Events & Business Development at HFUSA. Supporting  Zepeda and Bianchi is Alex Balis, audience development manager at HFUSA.

“Our entire HFUSA team is working extremely hard to make sure that our overall HANNOVER MESSE USA event strategy aligns perfectly with our exhibitors’ goals and our attendees’ trade show expectations,” Turner said.

“I am very excited to be a part of the launch of the world renowned HANNOVER MESSE brand to the North American advanced manufacturing space at IMTS 2018,”  Zepeda said.  “We are adding a number of very unique educational topics and displays on the floor this year, which certainly will enhance visitors overall experience.”