Healthcare Convention & Exhibitors Association to Host Marketing Summit

January 23, 2017

The Healthcare Convention & Exhibitors Association will be hosting the 2017 HCEA Healthcare Marketing Summit Jan. 25-26 at the Hilton Old Town Alexandria in Alexandria, Va.

“I’m really looking forward to this year’s Summit to experience the great program put together by our volunteers and staff,” said Don Schmid, HCEA President.

He added, “Of course, one of the great benefits of HCEA and specifically the Summit is to network with other members and gain valuable industry insights from those that I would not normally run across in my daily job.  This is sure to be a great event.”

This year’s theme is collaborate – create – converge.

Collaboration across all aspects of the medical meeting is essential for the success and continuation of our exhibit programs. 

Exhibitors are part an ecosystem that derives from the individual companies and associations, as well as the healthcare industry as a whole.

The 2017 HCEA Healthcare Marketing Summit will focus on the challenges to the industry and how those challenges produce our everyday reality.

After a high-level view, the meeting will shift its attention to the issues members endure as they continue to provide face-to-face access to HCPs.

The Summit will feature industry experts providing timely and insightful information:

·         Experiential Storytelling Frameworks: Ken Dec, EVP, Marketing & Client Strategies, The Expo Group

·         Impact 2017: Critical Issues Affecting the Healthcare Industry: Jill Wechsler, Washington Editor, Pharmaceutical Executive Magazine

·         Healthcare Marketers as Change-Leaders: New Paradigm…New Opportunities: Michael McLinden, Senior Healthcare Strategist, mck2x

HCEA also will reveal the latest qualitative research conducted in concert between HCEA, Freeman and Exhibit Surveys.  

Alissa Algarin, Exhibit Surveys, Inc. will present the findings about the top challenges and opportunities facing healthcare marketers. 

It will be followed by power collaborative panel discussion moderated by Chris Metzger, FreemanXP. 

Panelists will represent the various constituencies that influence, approve and make the purchasing decisions as well as those who sell services and those who use them to engage audiences.

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