HKTB Appoints New GM of MICE & Cruise
The Hong Kong Tourism Board(HKTB) announced the appointment of Kenneth Wong as general manager of MICE & Cruise with immediate effect. Prior to his new role, Wong was Head of Product Marketing at the HKTB.
In his new role covering the MICE industry, Wong will oversee the development and implementation of business strategies of the Meetings and Exhibitions Hong Kong(MEHK) Office to continue to provide support to the industry and attract more international, world-class events to Hong Kong. For the cruise industry, he will be tasked with strengthening partnerships with cruise line operators and industry players to expand Hong Kong’s cruise tourism.
Executive director of HKTB, Anthony Lau commented, “I believe that with Ken’s extensive experience and knowledge in tourism and marketing, as well as your staunch support, we will be able to further strengthen Hong Kong’s positioning as the leading MICE destination and cruise hub in the region and reap greater benefits for our mutual business.”