i2i Events Group Debuts New Events, Three Launches in China and Singapore

March 24, 2014

A successful first event and three further launches in Shanghai and Singapore in 2014, coupled with the continued development of established events in Singapore, indicates i2i Group’s commitment to growth in the region.

The launch edition of CWIEME Shanghai (Coil Winding, Insulations and Electrical Manufacturing Exhibition) took place March 3-5 at the Shanghai International Exhibition Centre, INTEX, and was well received by exhibitors and visitors with over 70 percent rebookings already confirmed, according to show management.

Recognizing the growth potential of China, i2i is taking two more of its established brands to the market in 2014.

World Retail Congress China (developed in partnership with the China Chain Store & Franchise Association) will launch in July 2014 and will take its place alongside the other events in the World Retail Congress Series.

The event in Shanghai has been specifically designed for both domestic and international retailers and for those already operating in the market, as well as those looking for an effective route in.

The event will bring together more than 250 retail CEOs and directors and will feature retail industry experts from the likes of Spar, Gap, Affinity and many others, according to show organizers.

i2i’s flagship fashion event, Pure London, is UK’s leading trade fashion buying event. In October 2014 Pure Shanghai (in association with CCPI TEX) will take place for the first time, bringing the focus and format of the London event and the essence of the British High Street to China.

Showcasing 150-plus international and domestic brands, Pure Shanghai aims to create the region’s major fashion trading hub and provide participants with the opportunity to establish a presence in one of the world’s most exciting retail markets.

The inaugural Bett Southeast Asia Leadership Summit will bring together decision-makers and buyers within the education technology space from across Southeast Asia to Singapore. Delegations from high-growth markets such as Thailand, Hong Kong, Vietnam, Malaysia and Indonesia are expected.

While new shows are launching in the region, i2i’s established events in Asia continue to develop. World Retail Congress Asia Pacific, which is now in its 4th year, will take place March 24-27 in Marina Bay Sands and later in the year, the 7th edition of WAF (World Architecture Festival) will also take place in Singapore.

“2014 is proving to be an exciting year for i2i events in China and South East Asia. Our established events continue to do well and with an office already established in Shanghai and successful partnerships across the region, we are well placed to take full advantage of the exciting growth opportunities in China and beyond,” said Mark Shashoua, CEO i2i Events Group.

He added, “Our focus on the region is part of our long term development strategy to strengthen our profile on the international stage and extend our global footprint by taking some of our best brands to new and developing markets.”

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