IAEE Midyear Meeting Collocates with ASAE Annual Meeting for First Time: Offers High-quality Education

June 30, 2013

Attendees will be getting a two-for-one by having two industry meetings collocate for the first time this year – the American Society of Association Executive's (ASAE) Annual Meeting and the International Association of exhibitions and Events’ Midyear Meeting.

The ASAE meeting will run Aug. 3-6 and IAEE’s meeting will run Aug. 5-7, both in Atlanta.

The collocation announcement was made at IAEE’s annual meeting in December by the organization’s president, David Dubois and John Graham, president and CEO of ASAE.

“This partnership makes sense,” Graham said. “Both ASAE and IAEE seek to grow our key meetings, and our audiences can greatly benefit from both perspectives. The dialogue will undoubtedly open new doors for doing business together and creating long-lasting partnerships."

Some of the sessions on tap at IAEE’s Midyear meeting include “Creating the 365 Day Long Conference and Exhibition”.

This session will explore the year-round exhibition concept by discussing the benefits of the year-round platform, how to develop a year-long event strategy and specific tactics that organizers can implement to start the process of transitioning any event into a year round experience.

Attendees also will be given the opportunity to work together to experiment with developing a year round platform for a new exhibition.

Another one of the many sessions scheduled is “Modern Sales Management in the Exhibition Industry” led by Adam Schaffer is vice president of Tradeshows & Exhibitions, HelmsBriscoe.

This session will include an overview of changes in sales approaches and sales management in the exhibition industry that have led to successful relationship selling.

It also will explain why relationship selling matters and how to achieve this. The session will be a presentation of specific actionable strategies to support better and more efficient sales for tradeshows.

Besides education at IAEE’s Midyear meeting, attendees also will have the opportunity to network at ASAE’s Closing Celebration at Centennial Olympic Park.

IAEE Midyear meeting attendees also will be permitted to check out all of the suppliers at the ASAE Association Solutions Marketplace (Expo).

The full IAEE Midyear Meeting schedule can be found HERE.

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