IAEE Partners with Reed Travel Exhibitions' CIBTM, the China Incentive, Business Travel & Meetings Exhibition
The International Association of Exhibitions and Events has partnered with Reed Travel Exhibitions’ CIBTM, the China Incentive, Business Travel & Meetings Exhibition to host qualified trade show organizers at its event Sept. 2-4 in Beijing, China.
IAEE also will co-produce educational content at the event.
“In an ongoing effort to embrace new partners in collaborative efforts, we are very excited to work with CIBTM on this strategic initiative and increase awareness about IAEE in Asia,” said IAEE President and CEO David DuBois.
He added, “Our priority is to provide new, global opportunities for our members so they can maximize their potential for success.”
IAEE will host education sessions in the show’s Learning Theatre, focusing on expertise and best practices for the exhibitions and events industry.
DuBois also will take part in the educational program.
“We are delighted to have partnered with the International Association of Exhibitions and Events, and we feel that this strategic partnership will help to drive CIBTM forward as China’s leading Incentive, Business Travel & Meetings Exhibition,” said Jeffrey Xu, Reed Travel Exhibitions, project manager, CIBTM said.
He added, “The education program is a key component of the show and it is vital that we continue to deliver cutting edge content which will support the business objectives and career development of all of our attendees.”
IAEE has 8,300 members, more than half of whom plan trade shows, according to the association.
CIBTM is part of Reed Travel Exhibitions’ Meetings, Events and Business Travel Portfolio.
Other events in the portfolio include Australia-based AIME, United Arab Emirates-based GIBTM, U.S.-based AIBTM and U.K.-based Business Travel Market.