IMEX America Focuses on Going Green at October Event in Las Vegas

August 26, 2015

Attendees and exhibitors to this year’s IMEX America, on tap Oct. 13-15 at the Sands Expo & Convention Center in Las Vegas, will experience a show that’s even greener than last year’s.

A new charity recycling initiative, becoming part of the Green Team and attending relevant education sessions will help attendees to reduce waste and increase their awareness of corporate social responsibility.

This follows the results of the MeetGreen® Sustainability Report for IMEX America 2014, which showed a 31 percent reduction on total waste from the previous year.

The use of locally sourced foods increased by more than 150 percent and food waste decreased by 56 percent at the 2014 show.

The organizers of IMEX America 2015 want to expand on this success, according to Carina Bauer, CEO IMEX Group.

“IMEX America is committed to encouraging the meetings and incentive travel industry to address sustainability issues and to tackle these issues in a proactive, practical way,” Bauer said.

She added, “The intention is to raise the green bar across the board and strengthen our sustainability efforts.”

Here are some of the sustainable initiatives for this year’s show:

• The Inspiration Hub – home to all the show flooreducation, the Inspiration Hub features a number of sessions exploring various aspects of sustainability. These include “Guiding you to (and through) greener events” by Aaron Elliott and Nancy Zavada, President and Founder of Meet Green. Current CSR trends and their impact on the events industry will be explored by Lizzy Paulson, Events Director at Time Warner Cable, in Planning for a revolution: the rise of people, planet and profit. Are you losing out by ignoring CSR?

• The Shade Tree – IMEX is supporting a new initiative at The Shade Tree, a shelter for homeless and abused women and children. IMEX sustainability consultants, MeetGreen®, have designed a complete recycling program, Evergreen Shade Tree, which will establish processes and signage, educate residents and provide recycling bins. Attendees are also invited to The Shade Tree to visit the Healing Garden, created by the IMEX Challenge team in 2014. After the visit the group can join Song Division who will be working with the children at the shelter to write and produce a song.

• Green Team – all buyers and exhibitors are invited to become a part of the team. Green Team members are asked to complete tasks that reduce waste and increase awareness of corporate social responsibility. Members of the IMEX America Green Team receive a green ribbon to wear proudly during the show.

• Badge Back – at the end of the show, buyers and exhibitors can place their badge in one of two boxes. Each box represents a local charity – The Shade Tree and Opportunity Village, Nevada’s largest not-for-profit organization providing vocational training, employment and arts-based programs for citizens with intellectual disabilities.  For every badge recycled, donations will be made.

• Clean the World – at the booth, attendees can build hygiene kits from recycled toiletries gathered from participating hotels. The kits will then be donated to The Shade Tree shelter.

For further details about sustainable activities at IMEX America, visit www.imexamerica.com/about-us/sustainability/

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.