ITB China Partners with China Tourism Academy

January 23, 2018

ITB China, a B2B annual travel trade show in China, has announced plans to partner with China Tourism Academy (CTA) in order to develop business and raise global awareness of opportunities in the Chinese tourism sector.

CTA is a research institution under the China National Tourism Administration (CNTA) focusing on tourism industry studies. It is also CTA’s mission to promote developments in the Chinese tourism industry as well as international exchanges.

David Axiotis, General Manager ITB China, stated, “The Chinese market is eager to acquire new destinations and products. Exhibitors and buyers at ITB China as well the travel industry across China will benefit from our strategic partnership with China Tourism Academy. We expect to draw even more Chinese buyers to ITB China.”

The upcoming edition of ITB China will be held from 16th to 18th May 2018 at the Shanghai World Expo Exhibition and Convention Center in Hall 1. ITB China Conference will be held concurrently with the exhibition.

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