Join TSNN’s Complimentary Webinar: Recover the Value of Your Event Content!

November 4, 2021

It's no secret that events deliver valuable content but maximizing the value of that content after the fact is often overlooked. Organizations often capture and archive video content from their live events and webinars, and based on a recent survey, 65.9% of event organizers also make their virtual event content available on-demand after the live broadcast.

The result is a massive treasure trove of valuable and underused education, motivation and customer insight. With strategic planning, there are numerous opportunities to turn event content into a marketing goldmine, resulting in increased revenue streams 

Tune in to TSNN’s free webinar, Recover the Value of Your Event Content, on Tuesday, Nov. 16, from 1-2 p.m. ET! 

This interactive discussion on innovative ways to activate event content will feature Humphrey Chen, co-founder and CEO of CLIPr, a video analysis and management platform; Tim Groot, founder and CEO of Grip, a market engagement platform designed to create world-class virtual, hybrid and in-person events; and Dahlia El Gazzar, tech evangelist + idea igniteur of Dahlia+ Agency, a brand, experience and marketing agency for event professionals and tech companies.

In this session, attendees will learn:

  • How to monetize on-demand content the right way
  • How to use analytics to gain customer insight and uncover up-sell and renewal opportunities
  • How to use on-demand content to build a 365 community and create increased customer touchpoints 
  • How to use analytics to devise future content strategies

Shawn Cheng, senior strategist, brand + experience + marketing at Dahlia+ Agency, says event professionals ultimately stand to lose plenty when they don't realize the value of their event content. 

"Without paying attention to their own event content, the event will be vulnerable in the market," he said. "They will be facing unexpected competitors more easily, and they are more likely to disconnect with their audience." 

Cheng added that the topic of event content is important in today's environment because the pandemic proves again that it is critical for any organizations, especially associations, to have diverse revenue streams. 

"It is almost painful to watch many organizations spend a lot of time and resources to archive their educational content but end up not repurposing it or distributing it in the wrong way," he said. "With technological advancement today, archived content can be a fast, efficient and impactful solution for many organizations in need of diversifying their income portfolio." 

Join us for this incredibly timely and valuable webinar by registering for free here!

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Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.