Join TSNN’s Complimentary Webinar: Recover the Value of Your Event Content!

November 4, 2021

It's no secret that events deliver valuable content but maximizing the value of that content after the fact is often overlooked. Organizations often capture and archive video content from their live events and webinars, and based on a recent survey, 65.9% of event organizers also make their virtual event content available on-demand after the live broadcast.

The result is a massive treasure trove of valuable and underused education, motivation and customer insight. With strategic planning, there are numerous opportunities to turn event content into a marketing goldmine, resulting in increased revenue streams 

Tune in to TSNN’s free webinar, Recover the Value of Your Event Content, on Tuesday, Nov. 16, from 1-2 p.m. ET! 

This interactive discussion on innovative ways to activate event content will feature Humphrey Chen, co-founder and CEO of CLIPr, a video analysis and management platform; Tim Groot, founder and CEO of Grip, a market engagement platform designed to create world-class virtual, hybrid and in-person events; and Dahlia El Gazzar, tech evangelist + idea igniteur of Dahlia+ Agency, a brand, experience and marketing agency for event professionals and tech companies.

In this session, attendees will learn:

  • How to monetize on-demand content the right way
  • How to use analytics to gain customer insight and uncover up-sell and renewal opportunities
  • How to use on-demand content to build a 365 community and create increased customer touchpoints 
  • How to use analytics to devise future content strategies

Shawn Cheng, senior strategist, brand + experience + marketing at Dahlia+ Agency, says event professionals ultimately stand to lose plenty when they don't realize the value of their event content. 

"Without paying attention to their own event content, the event will be vulnerable in the market," he said. "They will be facing unexpected competitors more easily, and they are more likely to disconnect with their audience." 

Cheng added that the topic of event content is important in today's environment because the pandemic proves again that it is critical for any organizations, especially associations, to have diverse revenue streams. 

"It is almost painful to watch many organizations spend a lot of time and resources to archive their educational content but end up not repurposing it or distributing it in the wrong way," he said. "With technological advancement today, archived content can be a fast, efficient and impactful solution for many organizations in need of diversifying their income portfolio." 

Join us for this incredibly timely and valuable webinar by registering for free here!

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact