Join TSNN’s Complimentary Webinar: Recover the Value of Your Event Content!
November 4, 2021
It's no secret that events deliver valuable content but maximizing the value of that content after the fact is often overlooked. Organizations often capture and archive video content from their live events and webinars, and based on a recent survey, 65.9% of event organizers also make their virtual event content available on-demand after the live broadcast.
The result is a massive treasure trove of valuable and underused education, motivation and customer insight. With strategic planning, there are numerous opportunities to turn event content into a marketing goldmine, resulting in increased revenue streams
Tune in to TSNN’s free webinar, Recover the Value of Your Event Content, on Tuesday, Nov. 16, from 1-2 p.m. ET!
This interactive discussion on innovative ways to activate event content will feature Humphrey Chen, co-founder and CEO of CLIPr, a video analysis and management platform; Tim Groot, founder and CEO of Grip, a market engagement platform designed to create world-class virtual, hybrid and in-person events; and Dahlia El Gazzar, tech evangelist + idea igniteur of Dahlia+ Agency, a brand, experience and marketing agency for event professionals and tech companies.
In this session, attendees will learn:
- How to monetize on-demand content the right way
- How to use analytics to gain customer insight and uncover up-sell and renewal opportunities
- How to use on-demand content to build a 365 community and create increased customer touchpoints
- How to use analytics to devise future content strategies
Shawn Cheng, senior strategist, brand + experience + marketing at Dahlia+ Agency, says event professionals ultimately stand to lose plenty when they don't realize the value of their event content.
"Without paying attention to their own event content, the event will be vulnerable in the market," he said. "They will be facing unexpected competitors more easily, and they are more likely to disconnect with their audience."
Cheng added that the topic of event content is important in today's environment because the pandemic proves again that it is critical for any organizations, especially associations, to have diverse revenue streams.
"It is almost painful to watch many organizations spend a lot of time and resources to archive their educational content but end up not repurposing it or distributing it in the wrong way," he said. "With technological advancement today, archived content can be a fast, efficient and impactful solution for many organizations in need of diversifying their income portfolio."
Join us for this incredibly timely and valuable webinar by registering for free here!
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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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