Making the Most of Twitter Trends for Your Budding Event
May 1, 2016
What are Twitter Trends?
A trend on Twitter refers to a keyword or a phrase - usually hashtag driven - that is currently popular for a given user’s demographic.
According to Twitter, “Trends are determined by an algorithm and, by default, are tailored for you based on who you follow and your location.” Trends enable Twitter to provide presumably ‘meaningful’ and ‘relevant’ content to its users.
If you have a nascent event, you may be wondering if there’s any way you can leverage these to put your brand in front of an as yet unengaged audience.
Best Practices to Make the Most of Twitter Trends for Your Event
Here are five things you can do to ensure that your event shows up in the Twitter Trends for your targeted audience, and for the longest possible period:
1. Meaningful Hashtag: If you have an event that is relatively new and undiscovered in your industry, create a hashtag that is much more than just a combination of an event acronym and the year. Consider including the industry name or easily recognizable theme in the hashtag. To give a very generic example, a hashtag like #PQRFoodShow will always be more relevant to an untapped audience than just #PQR2016.
2. Secondary hashtags: Don’t tweet just your event hashtag. Use online tools, such as http://hashtagify.me/, to identify the trending hashtags as well as related hashtags in your industry. Combine every tweet with one or two ‘ancillary’ hashtags that are trending in your industry or with the demographic that your audience belongs to. In addition, keep varying the message, media, and links you are including in your tweets. Not only will this widen your brand’s reach, but it’ll also help you avoid being penalized by Twitter for spamming your audience with seemingly similar tweets.
3. Early and Engaged: To make your event hashtag more popular, not only is it important start tweeting with it weeks before your event, but also to always retweet when your followers tweet with it and/or mention you. Doing this ensures that Twitter regularly updates the search results associated with your account.
4. Location Matters: Be sure to add a location to your tweet. Including the city and state in which your event is located increases your visibility to people who may have switched to location based trends in place of tailored trends.
5. Updated Bio: Last but not least, make sure that your profile information includes your event and industry hashtags.
We wish you the all the best in taking your event viral on Twitter!
Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
Caring for One Another
MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
Fostering Diversity and Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
Add new comment