Malaysia Expects Event Industry Revenues of US$294 mil

December 25, 2012

The Malaysia Convention & Exhibition Bureau (MyCEB) is forecasting revenues generated by international events in Malaysia to reach US$294 million in the 2012 financial year.

According to Tony Nagamaiah, general manager of International Events at MyCEB, as of the end of November 2012, total revenues reached US$249 million. Although it is worth noting that the total number of international events held in Malaysia in 2012 was slightly lower than the year before. A total of 189 international events were held in 2011 versus 179 this year.

Nagamaiah said, “Based on the first eleven months of this year, it is likely that we will be able to surpass the target set for the year. We will step up efforts to bid and secure for international events to be held in Malaysia.”

In a separate report, MyCEB also announced the appointment of Shazrina Othman as its new public relations and communications manager. Ms. Othman will work under the bureau’s communications team and report directly to Ho Yoke Ping, general manager of sales and marketing.

Othman’s background includes previous work in broadcasting, events management and marketing communications.

Add new comment


Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!