Malaysian International Furniture Fair Marks First Partnership Between UBM and Alibaba’s B2B Unit

March 8, 2016

The 2016 edition of the Malaysian International Furniture Fair (MIFF) ---Southeast Asia's biggest global furniture market - serves as the first pilot event between Alibaba B2B business unit and UBM in their strategic partnership to build the next generation of O2O sourcing experiences.

Alibaba B2B's participation at MIFF 2016 also marks the roll out of the Trade Assurance Program to suppliers outside of China - a program aiming to boost trust between buyers and sellers on cross-border trading and now Malaysian furniture and furnishing manufacturers through MIFF can also participate. 

MIFF 2016 is the first UBM and Alibaba B2B Premier Partner Event selected in the pilot program of the O2O collaboration.

For MIFF 2016, Alibaba B2B has created for the first time a specialty membership program which allows international suppliers to enjoy the privileges of the Trade Assurance program.

Within this program, buyers through the platform can gain protection coverage starting atUS$40,000 from selected MIFF exhibitors should these exhibitors/suppliers fail to meet product quality or shipment time.

MIFF exhibitors in return, gain additional benefits of reliability and expand buyer reach by becoming Trade Assured members.

"It is an exciting time for Alibaba B2B working with UBM and in particular with the MIFF pilot program," said Yi Qian, Director of Business Development for Alibaba B2B Business Unit.

He added, "Through this partnership we are able to expand the Trade Assurance program to suppliers outside of China. The program helps to enhance trust between buyers and sellers through visualizing the creditability of participating suppliers, and offering assurance for buyers when problems related to product quality and shipments occur."

"Working with Alibaba B2B at MIFF as UBM's first pilot program has proved itself tremendously valuable," said M. Gandhi, managing director of ASEAN Business UBM Asia. "On one hand, MIFF acts as the conduit to help bring's Trade Assurance program to overseas suppliers and on the other hand we are able to provide truly added value for MIFF exhibitors and buyers."

All attendees to MIFF 2016 can learn more about the UBM and Alibaba B2B collaboration directly onsite at the two parties' main stage booth located on level 2 of PWTC.

Events at the booth include upcomingUBM and Alibaba Premier Partner Events as well as developments of the O2O Solution debuting in July of this year.

Manufacturers and furniture trade buyers can learn more about the benefits of's Trade Assurance program directly from Alibaba and UBM staff onsite as well as through open seminars covering topics such as Reaching overseas buyers on and 7 Practical Tips for Starting your Sourcing Journey.  I

nteractive "smart glass" visualization of Trade Assurance benefits will also entertain and educate visitors. 

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