Malaysia's MyCEB Ends 2012 with an Australian Roadshow

January 7, 2013

In order to tap into the business growth from Australia, as well as globally, the Malaysia Convention & Exhibition Bureau (MyCEB) recently conducted its Roadshow in Australia by visiting Melbourne and Sydney.

The MyCEB team was joined by eight industry partners, including Penang Global Tourism, Sabah Tourism Board, Malaysia Airlines, Discovery Overland Holidays Sdn Bhd, Pacific World,  UCSI Communication Sdn Bhd, Accor and CHM Hotels. 

 “Australia is viewed as one of the most promising markets in Asia Pacific and this roadshow has provided an opportunity for Australian corporate and incentive planners to meet and engage with our Malaysian business event industry partners,” said Ho Yoke Ping, MyCEB’sgeneral manager of sales and marketing.

Ping added, “The programmes lined up during the roadshow showcased the best of what Malaysia has to offer which includes destination presentations via an interactive and informative networking dinner attended by more than 50 Australian corporate and incentive planners.”

During the networking dinner, a special appearance was made by Poh Ling Yeow, or better known as Poh from the popular cooking show “Poh’s Kitchen”.

Born and raised in Malaysia, Poh is a prominent chef, as well as the runner up for “Masterchef Australia 2009”.

According to Poh, “In many ways I feel that I owe my food career to my Chinese Malaysian heritage. Being exposed to so many exotic ingredients and flavors has instilled in me an approach to cooking which is truly vibrant and unique.  It was a pleasure for me to showcase this at MyCEB’s networking dinner.”

Apart from Poh’s participation, the networking dinner also featured fun games and quiz segments to introduce Malaysia’s offerings to attendees.

MyCEB also took the opportunity to introduce its new campaign and incentive brochure - “Malaysia - Asia like never before” - an informative guide, which is for all corporate and incentive planners who are looking for new and unique programmes to experience in Malaysia, according to MyCEB officials.

The campaign showcases Malaysia as a unique destination for activities, such as ‘Team Building’ and ‘Theme Events & Experiences’.

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