Marina Bay Sands to Host Record Number of Tradeshows and Conferences in October
October is set to be the busiest MICE month at Marina Bay Sands as the integrated resort welcomes 17 major tradeshows and key conferences.
It is the highest number of tradeshows and conferences to be held at Marina Bay Sands in a single month since its opening in 2010.
More than half of these events at Sands Expo and Convention Centre are repeat shows and they include notable names such as ITB Asia, Singapore International Energy Week and Franchising & Licensing Asia.
The biggest airline passenger experience trade show in Asia, comprising Airline Passenger Experience Association (APEX) Expo, Aircraft Interiors Expo Asia (AIX Asia) and Future Travel Experience (FTE) Asia EXPO will be making its debut Oct. 24-27 in Singapore at Sands Expo and Convention Centre.
Collectively, these 17 major MICE events are expected to draw close to 40,000 delegates to the integrated resort.
This comes as Marina Bay Sands clinched four awards at the 2016 Singapore Tourism Awards organised by the Singapore Tourism Board. In the award ceremony last evening, Marina Bay Sands took home the biggest haul of awards, including two big MICE awards - the Best Business Event Venue as well as Best Meeting / Incentive Organiser for hosting the Forever Living Global Rally in April 2015.
In the first award, Marina Bay Sands was recognized for its high level of innovation in accommodating to the diverse requirements of business event owners, as well as good efforts in implementing sustainable practices.
Together with the organiser of Forever Living Products, Marina Bay Sands was also recognised for the quality business event that showcased experiences unique to Singapore.
The integrated resort also came up tops for Customer Service in the Food & Beverage and Retail categories at yesterday’s ceremony.
Two outstanding individuals – Mark Anthony from Adrift and Ahmed Naveed Khan from The Shoppes at Marina Bay Sands – received the honors from Dr Tony Tan, President of Singapore.
Benny Zin, COO of Marina Bay Sands, said: “It is a great honour to be recognized in the prestigious Singapore Experience Awards. The appeal of Marina Bay Sands extends beyond our stunning infrastructure and the multi-dimensional services we offer. Rather, our strongest asset lies in the dynamism and passion displayed by our staff, working hand-in-hand with our clients to co-create successful events. This allows us to retain repeat businesses, and attract new ones, over the past few years. We will build on this momentum, and continue to build on our collective success.”
Marina Bay Sands broke yet another record in October to host Singapore’s largest wedding event ever at Sands Expo.
The wedding event held at Sands Grand Ballroom, Southeast Asia’s largest ballroom, Oct. 2 saw a total attendance of 2,300 guests.
On the corporate events and incentives travel front, Marina Bay Sands continues to see strong demand from key sectors including the information and communications technology (ICT), consulting services, banking and finance, MLM (multi-level marketing), shipping as well as education.
The year-on-year attendance, particularly for the consulting services sector, saw an increase of 650 per cent, while the number of room nights booked by the ICT sector increased by 69 per cent in 2016.