Messe Frankfurt North America and FPSA to Co-produce PROCESS EXPO

November 17, 2020

Messe Frankfurt Inc. and the Food Processing Suppliers Association have entered into a joint venture to align their resources and co-produce PROCESS EXPO, the U.S’s largest horizontal trade show for the food and beverage processing and packaging industry. Through FPSA’s strong industry relationships and MFI’s international reputation as a leading event producer servicing the food technology and processing markets, the biennial PROCESS EXPO will benefit from an expanded global reach as well as a customized attendee and exhibitor experience, according to show officials. 

Last spring, MFI was tapped to manage the next edition of PROCESS EXPO, set to run as planned Oct. 12-15, 2021, at McCormick Place in Chicago. Now, as part of the new partnership agreement, FPSA’s long-standing position in the industry will be supplemented by MFI’s extensive event management, marketing and sales expertise.

“FPSA began our trade show journey more than 10 years ago with the primary goal being to host the largest and most valued food processing trade show in the Americas,” said Matt Malott, chairman of FPSA and president and CEO of Multivac Inc. “As a leader on a global scale, Messe Frankfurt’s far-reaching influence provides PROCESS EXPO with a heightened visibility and solidifies its importance in the marketplace.” 

Within the strategic alliance, FPSA and MFI will maintain PROCESS EXPO’s mission to grow food and beverage processing and packaging industry businesses while showcasing the industry’s latest developments in machinery, products, technology and services. The event will continue to serve as a global business platform for engineers, scientists, R&D, sales and marketing professionals, and others from small to large processing and packaging companies as well as contract manufacturers and suppliers.

In 2019, the show attracted more than 9,000 food and beverage processing and packaging professionals, and more than 500 exhibitors spanning 230,000 square feet of expo space.

The collaboration between MFI and FPSA will herald an array of new changes to the show, including a refreshed look, a focus on stakeholder communication and a reinvigoration of the brand, according to event officials.

“We are excited to co-produce PROCESS EXPO alongside FPSA in the future, as our competencies complement each other perfectly,” said Konstantin von Vieregge, MFI president and CEO. “Our aim is to create a platform that is the first choice for business encounters within the food and beverage processing and packaging industry.” 

He continued, “With many shows being postponed and/or cancelled over the past few months due to COVID-19, companies have recognized once more the importance of face-to-face encounters and the ability to showcase equipment functionality directly to customers.” 

PROCESS EXPO will mark the first major in-person event for the food and beverage processing and packaging industry in 2021, he added.  

Messe Frankfurt’s food processing and technology portfolio currently comprises six international trade shows in Argentina, Russia, Thailand and Germany that attract approximately 1,400 exhibitors and more than 93,000 global visitors. 

  

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!

Add new comment

Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.