Messe Frankfurt's Interior Lifestyle China Sees 10-percent Exhibitor Increase

October 8, 2012

Interior Lifestyle China, the China International Trade Fair for Household Products and Accessories, has attracted a 10-percent increase in exhibitors to its recent show, compared with 2011.

The show, organised by Messe Frankfurt (Shanghai) Ltd, is being held Oct. 10-13 at the Shanghai Exhibition Centre, with 248 exhibitors from 15 countries – Brazil, China, Denmark, Greece, Iran, Japan, Spain, Switzerland, The Netherlands and the United Kingdom. 

There also are pavilions from Germany, France, Italy, Hong Kong and Taiwan.

“This is our largest ever event and it coincides with many new changes and our ongoing investments to the show’s layout design, special theme area and an expanded On Design Forum with its main focus on visual merchandising which aims to help retailers improve their shop management skills,” said Evan Sha, general manager, Messe Frankfurt (Shanghai) Co Ltd.

He added, “This is the very first time this had been done in China, and we are proud that our show is doing everything we can to help to promote better visual merchandising techniques.”


The annual On Design Forum features a diverse mix of designers from around the world who will lead discussions about the design impact on several industries, with a special focus on the Chinese market.

This year’s main topic is Retail Management and Visual Merchandising featuring Karin Wahl, a German visual merchandiser, who will speak on the topic of “The Importance of and Trends of Shop Window Design.”

In addition, Sebastian Herkner, a renowned young German designe,r will introduce his latest designs at the On Design Forum, while speaking on the topic of “The Appeal of Product Design.”

This year’s Talents showcase also is the largest ever, featuring six young up-and-coming designers from Europe and Japan, as well as seven young Chinese designers. 

They will show their latest achievements under the theme of integrated Chinese traditional handicraft and modern design.

The 2012 Interior Lifestyle China show will have a new layout featuring Dining Trend, Ideal Shop, and Chic Gifts areas which have all attracted key international brands.

For the first time, Ideal Shop will display an advanced lifestyle concept, which helps exhibitors to target potential business partners or franchisers across China.

Also appearing at the show for the first time is a theme area called “Store of Happiness”, which aims to lead the local retail trend by showing an artistic product portfolio and display featuring festival, romantic and spring gifts. 

It has been designed by acclaimed Chinese designer Wang Yang, who goal is to create a unique and sensory experience for its audience and exhibitors. Wang Yang also is the artistic director of Interior Lifestyle China.

“Inspired by the glamour of colour, Wang has created two independent and closed real stores and an open box,” Sha said. “He ingeniously spreads one single pure colour upon the whole space, including the walls, floor, ceiling and furniture. The naturalness of the space colour as a whole brings a different sense of novelty, highlighting the variety of styles and exhibit categories."

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact