Messe Frankfurt's Texworld USA Scores 47 Percent Exhibitor Increase
Messe Frankfurt’s Texworld USA nearly doubled its exhibitor base by 47 percent to 238, compared to last year’s event during the same time frame, when it ran Jan. 14-16 at the Jacob K. Javits Convention Center of New York.
There also was an 8-percent increase in attendance, compared with the 2012 January event as well.
A total of 3,627 verified attendees visited the three-day event. Visitors came from 48 countries including Brazil, Canada, Colombia, Japan, Mexico and the United States, to name a few.
First-time exhibitors from Belarus, Turkey and Taiwan and returning exhibitors came from countries such as China, Korea, India and the U.S., as well as others, for the winter edition.
“We are a 3rd time exhibitor,” said Exhibitor Ceri Bihar, marketing representative of Etiteks Teknik.
She added, “This year, our purpose in attending Texworld USA was to display new fabrics and to find new buyers. We have received great feedback on our products from new clients we have met here at the show this year.”
One of the several event highlights was the expanded selection of fabrics in the trend forum. Paris art directors Louis Gerin and Gregory Lamaud, of 2G2L, conceptualized, designed and realized the trend forum.
In addition, the official Texworld Spring/Summer 2014 trend book was distributed to each attendee, highlighting the latest in color and trend stories.
Texworld USA also welcomed first-time speaker Cherie Bixler, president of www.CherieBixler.com, who presented a plan on how to start a fashion company.
In addition, significant buyers were on hand, such as Anthropologie, Chico’s, C Wonder, GAP, JC Penny, J. Crew, Marc Jacobs, Macy’s, and Marchesa.
First-time Texworld USA attendee Darcy Bisker, design consultant for Motif Design Tools, said of the show, “I was blown away and inspired by what I saw. This show is a solid source for finding both domestic and international suppliers.”
The next edition of Texworld UAS will take place July 16-18 at the Javits.