MICE Event Numbers Up in Macau in Q3

December 7, 2014

The Macau government has released its latest MICE data via the Statistics and Census Service (DSEC). In the third quarter of this year, 240 MICE events were held in the city – a modest increase of 14 vs. last year. Revenues from exhibitions in the third quarter, however, were up 81% year-on-year and exhibition revenues in the first nine months of the year were up an impressive 94%.

Overall, there were nearly 725,000 participants at MICE events in the third quarter. That is an increase of more than 16%. It is worth noting that 90% of the 240 events held in the quarter were meetings.

The majority (108 of the 214 meetings) held in the third quarter, were corporate meetings – clearly the strength of Macau’s MICE industry. There were also 56 association meetings, and 26 government meetings and conferences.

However, exhibitions generated 96% of the MICE visitors in the quarter – a total of 695,456 participants including visitors and exhibitors. Exhibition revenues remained low at just US$4.6 million.

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: