MyCEB Aims to Generate 8% of Business Visitors by 2020
The Malaysian Convention and Exhibition Bureau (MyCEB) is targeting to attract more MICE events and visitors to the country and aims to generate 8% of Malaysia’s business tourists by 2020 – up from the 5% or 80,000 visitors recorded by the bureau in the past year.
MyCEB was established in 2010 by the Malaysian Ministry of Tourism. The bureau is tasked with assisting local and international meetings and event planners to bid for, secure and stage their events in Malaysia. According to MyCEB, the bureau has secured 92 bids for MICE events from January to June this year. MyCEB estimates the average spend of business visitors is around US$2,214 compared with US$632 from leisure tourists.
Ms Ho Yoke Ping, MyCEB’s general manager of Business Events, said, “Right now, we want to focus more on bringing international and regional companies to Malaysia, to increase the spending by business visitors, and at the same time improve job opportunities for locals. Last year, we secured about 135 business activities worth around US$253 million and in 2014, we were hoping to achieve about 150.”