MyCEB Launches New Malaysian MICE Promotional Event

July 7, 2014

The Malaysia Convention & Exhibition Bureau (MyCEB) will organise its first Business Events Week (BEW) to showcase key insights, challenges and growth opportunities in Malaysia’s business events industry. The first BEW will be themed “Exceeding Expectations” targeting attendance from local Malaysian industry players.

The event will take place from 14th to 21st August 2014 at the Pullman Kuala Lumpur Bangsar. MyCEB has set a target to attract 2.9 million business tourist arrivals by 2020, which will contribute around 8% of the total targeted tourist arrivals of 36 million. Malaysia drew 1.4 million business tourist arrivals in 2013, which accounted for 5.2% of total tourist arrivals during the year.

Zulkefli Sharif, CEO of MyCEB, was quoted, “The purpose of BEW is to create a platform for all stakeholders of the business events industry to converge, communicate and debate issues that impact on the future growth and sustainability of the business events industry. There will be a series of seminars, workshops, dialogue sessions, expo and networking sessions that engages all levels and segments of the business events industry.”

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