Nancy Walsh Promoted to Reed Exhibitions North America President; PMMI Names Gerardo Barajas as EXPO PACK Event Director

August 27, 2014

Reed Exhibitions North America has continued to grow its business into the U.S. and Mexico and leading that charge has been Nancy Walsh, executive vice president for North American Tradeshows

Effective immediately, Walsh, who has been with Reed for 29 years, was promoted to president, Reed Exhibitions North America.  

“Nancy is uniquely prepared and qualified to lead the North American business,” said Chet Burchett, President, Americas, for Reed Exhibitions.  “Her commitment has been unwavering and her contributions to our customers and our business have only grown as her career progressed.  I fully expect that to continue in her new role.”  

Most recently, Walsh has been the senior executive responsible for opening the Mexican market for Reed Exhibitions.  

In March, Reed bought two shows in Mexico - Expo Beauty Show and Expo Lighting America Show – expanding its portfolio in the country even more.

The combined events attract more than 300 exhibitors and 70,000 attendees each year and occupy more than 20,000 net square meters of annual exhibit space in Mexico City.

The two new events join Reed's existing portfolio of shows that include Expo Seguridad (acquired in 2011) and held in in Mexico City and Expo Ferretera (acquired in 2013) that runs in Guadalajara.

Walsh now will take on all direct reports within the North American business, including Mexico, and will report to Chet.

PMMI, the owner and producer of the PACK EXPO portfolio of trade shows, also has made a new appointment, with Gerardo Barajas hired as director of EXPO PACK Events.

In this new role, Barajas will have oversight of EXPO PACK México and EXPO PACK Guadalajara, PMMI’s trade shows in Latin America.

Barajas comes to EXPO PACK and PMMI, The Association for Packaging and Processing Technologies, from HAYS, a British recruitment firm focused in the accounting and financial fields. Prior, he was based in Guadalajara, Jalisco, as the General Director of Intermoda, the second-largest fashion trade show in Latin America. He also spent eight years with Mexicana Airlines, most recently as a key account manager.

“Gerardo’s accumulated experience in negotiation, sales strategy and public relations made him a natural choice for this position,” saidJim Pittas, vice president, Trade Shows, PMMI. “We are very glad to have him on board, and we’re looking forward to what he’ll bring to our Mexican events.”

Barajas has a Business Administration degree from ITESO — Instituto Tecnológico y de Estudios Superiores de Occidente. EXPO PACK Guadalajara 2015 will take place March 10–12 at EXPO Guadalajara in Guadalajara, Jalisco, Mexico.

“I’m very excited to have the opportunity to be part of the leading packaging and processing association in the world. The EXPO PACK and PACK EXPO events are clearly world-class.” Barajas said. “I look forward to using my prior experience to build on the EXPO PACK success in this growing industry.”

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