National Confectioners Association Enhances Annual Exposition with Experient’s Engage™ Unified Mobile App
The National Confectioners Association will utilize Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo.
Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors.
As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval.
“What stands out to us is Experient’s unique ability as the registration provider to unify all event data into one app,” said Jenn Ellek, NCA’s Sr. Director, Trade Communications & Marketing. “They’re taking a hands-on approach to building the app, saving us time and money, while integrating customizations that will greatly enhance the attendee experience.”
This partnership with Experient allows NCA to leverage unified technologies, event experience, depth of knowledge and data driven insights to enhance attendee and exhibitor experiences.
The National Confectioners Association is the Washington, D.C.-based trade group representing the $34 billion U.S. confectionery industry and comprised of 320 member companies that manufacture and market the vast majority of chocolate confectionery, sugar confectionery and gum sold in the United States, 225 companies who supply those manufacturers and 115 brokerage companies who serve as third party sales agents for manufacturers.