Naylor Association Solutions Launches Association-focused TV/Video Channel

October 13, 2015

Naylor Association Solutions, a provider of member engagement and revenue solutions for the North American association marketplace, has produced an exclusive, association- focused online video channel and is partnered with 10 state, local, and regional societies of association executives at this time.

The channel showcases syndicated content, focusing on key topics of interest, while engaging audiences and sharing best practices and leadership tips for association professionals in segments of three minutes or less.

Along with easy to consume videos, the channel has a responsive design that recognizes a visitor’s viewing device, helping to eliminate stop-and-go streaming. These features aim to support the increase of time each visitor spends on the association’s website and aims to promote further interaction with other website features.

According to Tracy Tompkins, director of business development at Naylor, “Not all associations have the manpower or resources to offer their members a platform like this.”

Tompkins added, “We are excited to not only offer them this platform, but also provide them with a uniquely branded channel that contributes to the association’s ability to communicate relevant content to their members on a consistent basis with little to no effort on their part.”

Current partners include state societies of association executives from Arizona, California, Georgia, Kansas, Kentucky, Nevada, North Carolina, Ohio, South Carolina and Tennessee.

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From apps to chatbots to completely redesigned meeting spaces, technology is revolutionizing how events are planned, executed and experienced. It’s now at the core of most successful events and, ultimately, is instrumental in helping attendees forge meaningful connections and gain insight. The opportunities to create truly impactful experiences will only increase with the rise of “all-in-one” tech tools and the introduction of 5G internet.