New Business Contracts: Experient, Balluun, Spargo All Snag Deals

March 17, 2015

Since the beginning of the year, business has continued to pick up in the trade show industry and with that has come a bevy of new and renewed contracts.

The Association of Equipment Manufacturers has extended their partnership with Experient to be the exclusive partner for event registration and lead retrieval services for ICUEE 2015, The Demo Expo, which is the largest event in North America for utilities and utility contractors.

This event adds to the current partnerships for AEM’s CONEXPO-CON/AGG, the largest show in North America for the construction industries, and CONEXPO Latin America, the inaugural CONEXPO-branded show for the Latin America Marketplace.

“Experient’s account team structure and staff expertise are paramount to us,” said Dana Wuesthoff, AEM’s director of Event Registration and Housing. “And, with their history of high-quality performance at our other events, we look forward to working with them on ICUEE.”

The American Society of Health-System Pharmacists (ASHP) has appointed J. Spargo & Associates, Inc. as their exposition and sponsorship sales and management company for their Summer and Midyear Meetings.

ASHP’s Midyear Clinical Meeting is the largest gathering of pharmacists in the world. More than 20,000 pharmacy professionals from more than 100 countries attend the Midyear Clinical Meeting annually.

The 2015 Midyear Meeting will be held Dec. 6-10 in New Orleans, La. The Summer Meetings provide attendees with opportunities to attend educational programming focused on ambulatory care, informatics, medication safety, and pharmacy practice and policy.

The 2015 Summer Meeting will be held June 6-10 in Denver, Colo.

Balluun signed a strategic partnership with the American Made Show to create a digital marketplace for the gift trade show industry, which encompasses studio artists and designers that produce handcrafted works for luxury boutiques, galleries and museum stores.

The American Made Show is the largest wholesale trade marketplace that brings together top artisans and retailers who trade in authentic, American-made merchandise, including artisan made jewelry, home décor, fashion, furniture, and gifts.

Together, Balluun and the American Made Show will bring advanced digital capabilities, including social networking and ecommerce to

“Balluun continues to be a technology leader in B2B e-commerce, and this is due to our partnerships with best-in-class trade show operators like the American Made Show,” said Peter Koch, chief product officer and founder of Balluun. “Balluun 365 is a platform for them to enhance and extend their first class experience to 24/7/365.”

Wendy Rosen, Founder of The American Made Show, added, “We are thrilled to partner with Balluun as the exclusive provider of authentic American Made resources for Balluun’s digital marketplace’s nearly 20,000 member retailers. It is also an honor for us to join with other major national events like Pool, Toy Fair, ENK, Magic and Coterie, which represent thousands of stores that may have never before explored authentic American Made jewelry.”

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: