Northstar Travel Media Acquires Asia-based Magazine, Online, Events Properties
Adding to their travel online, magazine and events portfolio, Northstar Travel Media recently acquired Travel Weekly China, Travel Weekly Asia, and Events China from Contineo Media, a multi-platform information provider based in Singapore, with locations in Beijing and Shanghai.
Northstar already owns Travel Weekly and, according to company officials, the additional Asia-based business-to-business brands will “create an international network with platforms serving the fast-growing global retail/leisure segment of the travel industry.”
Thomas Kemp, chairman and CEO of Northstar Travel Media, said, "The addition of Travel Weekly China, Travel Weekly Asia, and Events China expands our portfolio into the largest and fastest-growing travel markets in the world."
He added, “"We're very pleased that a very talented travel industry team will be joining us to build the Travel Weekly and Events brands in the Asia Pacific region."
Events China is a MICE (Meetings, Incentives, Conventions and Events) industry brand that serves China through print, e-books, events and the leading industry awards programs.
This addition to Northstar’s portfolio fits in with existing titles Meetings & Conventions, Successful Meetings, Meeting News and Incentive.
Travel Weekly China is sent to 12,000 qualified and authorized travel trade professionals in mainland China, Hong Kong and Macau.
Combined, the Travel Weekly China and Travel Weekly Asia e-newsletters are delivered daily to more than 42,000 travel industry leaders.
Northstar has established Northstar Travel Media Singapore Pte Ltd as its legal and corporate entity for these brands. The Travel Weekly China and Travel Weekly Asia teams, including Publisher Susan Li, will report to Bob Sullivan, Executive Vice President, of Northstar Travel Media.
"Today's travel professionals need relevant and timely information impacting their business," said Susan Li. "By joining forces with Northstar Travel Media, Travel Weekly China and TravelWeekly Asia will provide audiences and advertisers access to a global suite of information and media platforms. We look forward to creating a powerful partnership and many years of continued growth as part of the Northstar team."
According to PhoCusWright's Asia Pacific Online Travel Overview Sixth Edition, the Asia-Pacific region surged past Europe to become the world's largest regional travel market in 2012, with $326 billion in gross travel bookings.
Despite weakening of prominent local APAC currencies against the U.S. dollar, PhoCusWright projects 10 percent growth for China and 12 percent growth for the Southeast Asian travel markets between 2012-2015.