OFFPRICE Show Continues to Build Post-Pandemic Momentum

August 29, 2022

Known for attracting buyers and retailers of all sizes who converge to source excess fashion inventory at up to 70% off retail prices, the biannual OFFPRICE Show has been historically known as the nation’s largest off-price fashion industry trade show. Held Aug. 6-9 at The Venetian Expo in Las Vegas, the 55th edition experienced an uptick in participation, with attendees enthusiastically shopping from a cornucopia of apparel, beauty, home and gift products, as well as the show’s newest highlighted category section, Accessories. 

Produced by Tarsus Group, the value-based apparel show takes place biannually in Las Vegas in February and August during Las Vegas Fashion Week. The show targets a variety of businesses, from small business owners to retailers for national chain stores.   

According to OFFPRICE officials, the order-writing trade show has become a go-to destination for value-conscious retailers seeking quality merchandise that is priced competitively and ready for immediate shipping. 

“The significance of the off-price sector is being recognized by retailers more than ever,” said Audrey Taylor, global retail business manager at OFFPRICE Show. “As the industry evolves, more and more buyers are realizing the quality, unique value and array of opportunities that are available at OFFPRICE. Our vendors offer retailers flexibility, speed to market and higher margins that can’t be found anywhere else. That’s why we’re seeing more than 20% new buyers at each show since 2020.” 

According to show officials, at this edition of OFFPRICE:

  • Major retailer attendance more than doubled year over year.
  • 29% of all buyers were new attendees.
  • 13% were international buyers.
  • 23% of all buyers represented regional national chain retailers.
  • Compared to the February 2022 show, exhibitors and net square feet increased 8%.
  • International buyer presence has fully returned to pre-pandemic levels.

In 2019, the show attracted 5,552 attendees and 431 exhibitors covering more than 119,000 sq. ft. of expo space, according to the TSNN 2019 Top Trade Shows List.

In keeping with years past, the show once again featured a range of exhibitors showcasing quality apparel, footwear and accessories at discount prices, including Karla Rendon from Tasha Apparel.

“I’ve been coming here for 18 years, and the quality of goods have always gotten better,” Rendon said. “The show is experiencing huge growth in their online presence, and a lot of promotion and marketing going on. People love coming here to gather and talk about what’s new.”

With an increased focus on e-commerce, boutique owners and small retailers in attendance said they were looking to capitalize on quality value-priced products. This show also gave special attention to sourcing seasonal and margin-building inventory for the upcoming holiday season. 

Besides the new Accessories section that helped retailers identify that category on the showfloor more easily, there were also many networking opportunities for buyers and sellers to meet and mingle at popcorn and gelato socials, as well as a Sip and Shop in the ever-popular Cash and Carry section.  

Additionally, both buyers and sellers were able to take advantage of market opportunities due to last year’s supply chain issues. Because of the added inventory in the market, many retailers were introduced to new suppliers and were able to expand their network of vendors for the future, according to OFFPRICE officials.

“[At this show, a] retailer looking for specific product categories could source a wide range of styles and designs all in one place, instead of having to visit multiple places to find the inventory they need,” explained Tricia Barglof, executive director of the OFFPRICE Show. “Additionally, the show offers the opportunity to purchase products at a lower cost, which can be passed onto consumers and drive sales.” 

She continued, “We aim to redefine how buyers and vendors interact with each other in a welcoming environment and find everything under one roof. As the industry continues its recovery, it’s clear that the OFFPRICE Show continues to evolve and revolutionize the retail business.” 


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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.