Philadelphia CVB Gets Animated About Missing Meetings
December 28, 2020
Let’s face it: Not everything about meetings is great. But after the way 2020 played out, event professionals are yearning for even the awkward stuff.
Rather than mope about all the good, bad and ugly of face-to-face gatherings we’ve missed, the Philadelphia Convention and Visitor’s Bureau is having some fun with it.
The CVB in December launched a series of short animated episodes, “What We Never Thought We’d Miss About Meetings.” The first three episodes—about 30 seconds each—focus on too much swag, close talkers and (too) late-night networking.
Think of it as “Seinfeld” meets “South Park” at a conference, minus the Cartman’s crude language. For the project, the PHLCVB partnered with Motifmotion, a Philadelphia-based animated video production company.
“Nine months into a pandemic that has kept most of us at home, steeped in Zoom fatigue and physical distancing, we found ourselves waxing nostalgic about aspects of meetings and events that no one thought we would ever miss,” said Joe Heller, PHLCVB vice president of marketing and communications, in a statement. “We are all looking forward to the day when we can connect face-to-face and be entertained by the small moments that permeate the in-person meeting experience. This series is designed to highlight those moments and offer our customers, industry partners and visitors an opportunity to laugh during otherwise challenging times.”
Of course, meetings are huge business for cities like Philadelphia. In 2019, in-person conventions, tradeshows, meetings and events generated $600 million in revenue, the CVB reports. While promising vaccine news is creating optimism for something closer to normal by the fall, the next few months will likely be filled with mostly virtual and hybrid events.
To bide time until larger groups are able to convene, the CVB is planning to produce several more episodes. Furthermore, it is opening up suggestions to event professionals to submit ideas by clicking here. Proposals must be submitted by January 15 and the winning idea will be selected on January 20. The final result will be the series finale.
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Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
Caring for One Another
MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
Fostering Diversity and Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
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