Pico Launches E3 Platform Targeting SMEs
Earlier this month, Hong Kong-based Pico Far East released a new platform, E3 (East. Events. Exhibition) – which targets SME exhibitors.
E3 is positioned as a one-stop O2O exhibitor service platform, which aims to match exhibitors, designers and fabrication contractors. E3 claims to provide a convenient one-stop user experience that connects exhibitors, designers and fabricator contractors by harnessing the power of big data for events and exhibitions, and project bidding. Pico also maintains that E3 will improve the transparency of the exhibition stand design and production process.
According to Pico, trade shows and exhibitions are major channel for SMEs to explore new business opportunities, but the services available are often not well matched to the needs of these SMEs. This gap in the exhibition services market prompted Pico to introduce the E3 platform.