ProWine China Sells Out in Advance of November Launch

September 15, 2013

Messe Duesseldorf’s ProWine China hasn’t even opened its doors for the first time yet, and it’s already sold out with 500 exhibitors from 26 countries.

The show, scheduled Nov. 13-15 at the Shanghai New International Expo Center, also had to up its exhibit floor to meet demand from 430,500 square feet to 538,000 sq. ft.

This trade-only exhibition will connect importers, distributors, retailers, F&B managers and sommeliers from China and abroad with wineries from 26 nations.

ProWine China 2013 will feature exhibitors from the following countries: Argentina, Australia, Austria, Bulgaria, Canada, Chile, China, Croatia, France, Georgia, Germany, Great Britain, Greece, Hungary, Italy, Mexico, Moldova, Netherlands, Poland, Portugal, Russia, South Africa, Spain, Switzerland, Uruguay and the U.S.

In all, there will be 16 national pavilions and four regional pavilions.

Featuring 80 exhibitors, the largest national pavilion will be from France, followed by Argentina with 70 companies and Spain with 56 exhibitors. Portugal and Italy rank fourth and fifth respectively. From China, 36 companies will be represented at ProWine China 2013.

Leading wine brands such as Les Grands Chais de France, CASTEL, Félix Solís Avantis, Jackson Family Wines, Lenz Moser and Henkell & Co. Sektkellerei will use ProWine China 2013 as a platform to further expand their business in China.

Trade visitors also will have the opportunity to meet exhibitors, such as Russian Traditions and Sektkellerei J. Oppmann AG, who will show their products on the Chinese market for the first time.

More than 100 supporting events will form the ancillary program of ProWine China 2013. In addition to wine tasting sessions, featuring specific grape varieties and regions, there will be numerous events on combining wine with food as well as talks on trade routes, market trends and wine education.

The China Sommeliers Wines and Spirits Challenge (CSWSC) will take place from Nov. 10-12. The challenge is the only Chinese sommelier focused blind tasting wine event of its kind.

This competition will bring together China's leading sommeliers, both local and international, and a panel of renowned Master Sommeliers including world and regional champions.

The results will be announced on Nov. 13 - the first day of ProWine China. Visitors will be able to taste the award-winning wines during the three-day exhibition at the ProWine China Distributor’s Club.

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