RainFocus Partners With Adobe for Event Data Solutions to Elevate Attendee Experiences
March 24, 2023
RainFocus™, a next-generation event marketing platform, has released new data integration solutions in collaboration with Adobe to seamlessly connect real-time behavioral event data with Adobe's technologies for accelerated growth.
RainFocus recently became an Adobe Certified Platinum Partner and has been working with Adobe to elevate customer journeys for joint clients and optimize omnichannel marketing and sales programs.
The new capabilities easily ingest and map RainFocus data into the Adobe Experience Platform (AEP), enabling customers to manage and configure their instrumentation of RainFocus' digital workflow touchpoints for analytics. The data collected and aggregated from these solutions can be used to visualize attendee journeys and power more personalized experiences at scale.
"We have been working with Adobe on their event portfolio for the past five years, and this elevated partnership enables us to outline the customer journey so that we can deliver personalized experiences to our clients' customers, making each customer touchpoint more enticing and memorable," said JR Sherman, CEO of RainFocus. "Utilizing Adobe's innovative solutions and the RainFocus platform, we can deliver personalization at scale, measure impact and drive sales and ROI simultaneously for Adobe Summit and beyond."
The partnership gives companies the tools to leverage zero- and first-party customer data from events to fuel engagement with unique experiences. By bringing together event and marketing data, Adobe and RainFocus enable brands to connect with audiences through experiences and further engage audiences through digital marketing programs in meaningful ways.
"RainFocus, enhanced by Adobe integrations, helps enterprises personalize experiences for an underserved component of the marketing mix: events and conferences," said Justin Merickel, vice president of business development, Experience Cloud at Adobe. "Adobe Marketo Engage, Adobe Analytics and the RainFocus event platform together provide our mutual customers with great in-person, hybrid and virtual event experiences."
RainFocus and Adobe collaboratively delivered personalized experiences for attendees at Adobe Summit, which took place March 21-23 in Las Vegas and virtually. The hybrid event was powered by the RainFocus platform, enabling seamless experiences for more than 10,000 in-person and virtual attendees, 200 sessions and more than 170 sponsors.
During Adobe Summit, Brian Gates, senior vice president of industry strategy at RainFocus, and Marius Milcher, group product manager, strategic integrations at RainFocus presented "The Event Data You Need to Win More Customers.” Session attendees learned best practices on how to uncover event data through industry expert recommendations and received guidance on using analytics and intelligence to deliver personalized content for an exceptional experience.
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Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
Caring for One Another
MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
Fostering Diversity and Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
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