Reed Exhibitions Adds to Its U.S. Fashion Portfolio with AXIS Launch
September 8, 2014
Reed Exhibitions, which currently hosts more than 20 fashion events annually - including Capsule and Agenda shows – will add another show into the lineup with the launch of AXIS.
AXIS will take place biannually during New York Women’s Market Week in February and September.
The show debuts winter Feb. 22-24 and will be collocated with sister show Capsule Women’s in Pier 94.
“AXIS is the first trade show of its kind built for a new generation of women,” said AXIS Show Director Vanessa Chiu, an industry veteran who has spent the last two years cultivating AGENDA WMNS.
She added, “Guided by the same ideas and inspirations that drive its clientele, AXIS takes a cross-category approach to merchandising that reflects the eclectic, aspirational way its demographic shops. The result is an experiential event that resonates throughout the fashion industry and serves as a year-round resource for attendees.”
Drawing influence from art, music, street culture and design, AXIS is a trend-focused, multidimensional platform that caters to global and emerging women’s collections, according to show organizers.
“AXIS was created to fill the void in the Women’s New York fashion lifestyle market with niche brands that currently do not show,” Chiu said.
She added, “We’ve built a platform to showcase the new-new, expose branded collections that were displaced in the current New York trade circuit and introduce new global collections into the U.S. marketplace. We plan on utilizing our team’s matchmaking expertise to introduce media, brands and retailers, and tie it all in with events that make AXIS a true 3-D, lifestyle experience.
Collections will be exhibited in a gallery-like setting with white walls, natural wood and modern fixtures that mimic an architectural façade, according to show officials.
Food and beverage menus will be designed to be health-conscious, and attendees can also participate in health and fitness activities throughout the duration of the event.
“By collocating with our sister show, Capsule Women’s, we’re able to bring all women’s brands together in one place,” Chiu said.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
Add new comment